Meet Dr. Joshua Belof

So you want to know more about me? Well, I think a picture speaks a thousand words, so I’ve included a ton below. You’ll start to see a theme- my girls are my everything! I have 3 beautiful daughters, Elena, Hannah, and Lydia, and my soul mate Elizabeth, whom I impressed enough in college as my microbiology lab partner to win her over for eternity. She and I have been married for 18 years, and she just keeps getting more beautiful as time goes on.


I could go on and on and tell you all about my dental associations and titles, but you probably don’t care too much about that (but I’ll tell you later anyway!) I love BBQ. Passionately. I’ve had more smokers than my wife does Vera Bradley bags. My dream vacation is to go to Myron Mixon’s 2 day BBQ School in Georgia.  If you want to impress me, bring some BBQ rub or a bottle of BBQ sauce with you to your appointment. We will be friends for life! (I also accept peanut butter brownies and/or cookies.)


I am also a diehard Tampa Bay Lightning fan, and believe it or not, a NY Giants fan, as I am originally from northern NJ- Pompton Lakes, to be exact. We visit Jersey every year to go to the beach. You will see some photos from my favorite place, Long Beach Island, NJ.

We love camping and cruises. We also love eating out, so if you know of a great restaurant, please share! I live right here in Franklin and am desperately hoping we get some more great restaurants locally.

I went to high school in Florida, to Grace Christian School, where I learned what hard work and accountability to others really means. Then I went to Clearwater Christian College where I met Elizabeth and life was never the same. I had a part time job in a dental office, but I actually was set on becoming an airline pilot. I had earned my pilot’s license, and was working through the ratings, when tragedy struck my family, and we lost my mother to cancer. Long story short, I decided to change career paths, to something that I can contribute more directly to impacting lives, like the cancer doctors did for my family.

We were then off to the University of Florida (Go Gators!) for dental school, where my wife and I took part in a dental mission trip to Honduras. After graduation in 2007, I bounced around multiple dental offices as an employee, never quite finding the right place for me. So I decided to do what anyone would do in a crashing economy- quit my job, take out a huge loan and open a business! In 2010, we opened South Bay Dentistry in Apollo Beach, FL. I am super proud of the reputation we have built here, and of the long lasting and strong relationships we’ve built with my family of patients. We have always  put our heart and soul into creating the strongest, most beautiful smiles possible, while striving to make our patients actually enjoy coming to the dental office. I am so proud to say we have done it in FL, and look forward to doing it Franklin.

In 2021, we sold the FL dental practice and moved our family to Franklin, NC in pursuit of a more laid back and pure mountain life. So far, it’s been a dream come true. We have always dreamed of the mountain life, and we were blessed to have found an amazing farm property that sees our kids play in the woods, stomp in the stream, and feed the chickens. God’s constant beauty is everywhere here.

My favorite procedure in dentistry is the CEREC one visit crown. I get to use a computer to digitally design your new tooth, and make that crown on site with a milling machine, while we wait 20-45 minutes. It’s incredible, and I feel so fortunate to be able to use this on a daily basis. It’s enormously fun……… for me at least 🙂 But seriously, you will be amazed by this machine, and will be glad you don’t have to return for a second visit. Check out the pictures on the CEREC page to see how it works.

Now the boring stuff:

As a dental student, I earned multiple awards for Ethics, Practice Management and Equilibration, a form of bite adjustment that involves reshaping the surfaces of the teeth. I also served as a teacher’s assistant for CEREC during my senior year, eventually returning to UF as a clinical instructor. I’ve also lectured to college students about careers and technology in dentistry.

I have completed a variety of courses and seminars to stay up-to-date with the latest advancements in dental technology and treatments, including CEREC® one-visit dentistry, full-mouth reconstruction, TMJ treatment, and SureSmile invisible orthodontics. I have over 18 years of experience with CEREC and have placed thousands of restorations. 

While planning the details of my practice, I spent countless hours studying businesses that continually exceed their clients’ expectations. I discovered that the most successful ones have a few things in common: they prioritize customer service, like Ritz-Carlton and BMW; they understand the importance of efficiency, like Southwest Airlines and Ford; and they build their reputation on innovative ideas and thinking outside the box, like IKEA, Amazon, and Williams-Sonoma. I have taken what I’ve learned and created a dental office unlike anything you’ve ever experienced, from the architecture to the personalized touch. The difference really is in the details. I look forward to meeting you and your family!